Lina Layiktez has over 25 years of experience in the events and marketing industry. Lina is the Director of Conference and Event Services at the University of California at Davis, a department that oversees approximately 12,000 events annually. In addition to running a successful collegiate conference program, Lina and her team plan and manage their own events including bridal shows, green event planning conferences, fun runs, etc. Practicing what she preaches Lina volunteers and gives back to several organizations. She chairs the UC Davis Event Planners Exchange, an ad hoc group of campus event planners she helped start in 1994. She teaches classes and produces events for the group that is now over 500 strong. Lina is an active member of and regular speaker for the Association of Collegiate Conference and Event Directors International, an organization that serves to help increase the visibility and enhance the stature of the collegiate conference and events profession.