Learning and Development HomeCourse Description
Generation Z, unlike Millennials, is the first generation of students to have grown up in an entirely “post-digital” era. They make up the vast majority of our student body. Gen Z has never known a world without Google and smartphones. Beyond technology, they are socially aware like never before and value authenticity over trends, and 75% of Gen Z even say that college isn’t the only way to get a good education. The same old tactics aren’t likely to persuade them to engage with or listen to you. This session takes a look into who Gen Z is and offers new ideas and best practices to reach and connect with this new generation. Please note, you don’t need marketing or communications in your job title to attend this session. It is for anyone who interacts, communicates or works with Gen Z.
Instructors
Andrew McDaniel
Jennifer Vaughn
Date | Time | Location
October 25, 2022
9:00-11:00
Hamilton Room, Heitman Staff Learning Center
February 16, 2023
9:00-11:00
Hamilton Room, Heitman Staff Learning Center