Gen Z: New Ideas for a Post-Digital Generation


Course Description

Generation Z, unlike Millennials, is the first generation of students to have grown up in an entirely “post-digital” era. They make up the vast majority of our student body. Gen Z has never known a world without Google and smartphones. Beyond technology, they are socially aware like never before and value authenticity over trends, and 75% of Gen Z even say that college isn’t the only way to get a good education. The same old tactics aren’t likely to persuade them to engage with or listen to you. This session takes a look into who Gen Z is and offers new ideas and best practices to reach and connect with this new generation. Please note, you don’t need marketing or communications in your job title to attend this session. It is for anyone who interacts, communicates or works with Gen Z.


Andrew McDaniel
Jennifer Vaughn

Date | Time | Location

October 25, 2022
Hamilton Room, Heitman Staff Learning Center

February 16, 2023
Hamilton Room, Heitman Staff Learning Center



No future dates listed? No worries! Express interest by clicking the “Register” button to access the course in the UC Learning Center, then click, “REGISTER” again. Click on “Express Interest” at the bottom right-hand corner of activity page to receive notification when new dates are scheduled.